Inspired by artists like Jim Croce, James Taylor, The Beatles, Stevie Wonder and Willie Nelson, he says "I feel I have to change every gig around in order to grow as a musician." He plays six and twelve string acoustic guitar and chooses not to cultivate a target audience. He thinks "ideally the feeling of people who leave the room or listen to your CD should be one of making someone's day. What comes out of your tongue says a lot about your soul."
In 2006, Ortiz released his long awaited debut album, "Let It Be Life". Recorded with the help of Grammy winning producer, John Seymour, the album features live, unedited studio recordings of all original works. Soon after its release, "Let It Be Life" was listed as one of the Top-40 selling Funk/Blues albums on CD Baby, the #1 online record store for independent music.
In 2010, Ortiz released his sophomore album, "Face of a Lion", which features guest musician Kofi Burbridge (Derek Trucks Band).
As his passion for life grows stronger, so does the energy in his music. Rich is a truly rare, authentic talent.